Study on the Factors of Photographic Images Sharing among Online Community

Abstract

Communication technology has played an important role in disseminating information to the public. This information includes the dissemination of photographic images seen in various forms. The Internet is also seen as a tool to convince the public of an event. Therefore, the main objective of this study is to see what are the main factors that influence students to tend to do the sharing of photographic images in the online community. The method used for this research was a focus group discussion (FGD) consisting of 21 informants aged 20 - 25 years old. All informants are students of the University College of Yayasan Pahang (UCYP). To see the basis of the spread of a photographic image, Narrative Theory has been used to support this study. The findings of the study found that several factors are seen as the main factors of image sharing online. Among them is the use of themes in the image and the emotions found in the image. In addition, ‘subject matter’ and ethics is an important factor that is evaluated before a photographic image is shared. However, some informants do not take any action instead are more interested in sharing photographic images. This is due to the lack of exposure to photography and the use of the media itself.