Asian Social Science and Humanities Research Journal (ASHREJ)

Emergency Proclamation through Laws Regulation during the COVID-19 Pandemic in Malaysia

Muhammad Naqib Sahrani — 2024-04-05

The government is making various efforts to break the chain of COVID-19 in Malaysia. The implications of the spread of the COVID-19 pandemic affect not only health but also the social, political, economic, and educational aspects. The transition from the pandemic to the endemic phase saw various regulations and laws being implemented to accommodate the curve of the COVID-19 pandemic infection. This qualitative study uses the method of analysing legal documents, journals, and related articles. The papers reviewed are documents related to the proclamation of emergency in Malaysia and legislative acts related to the COVID-19 pandemic. This paper discusses the actions taken by the government to contain this epidemic through the proclamation of emergency, in addition to the act that Malaysians must obey throughout the pandemic period. Good governance has a positive impact on the people and the country. Various security measures are based on the established problems to avoid any possibility that could affect people's health.

Utilisation of Four Pillars NLP Technique in Studying Creative and Innovative Communication for Learning English Achievement

Rita Hartati — 2024-03-31

NLP is used to study the excellence and effectiveness of people from all walks of life and across all disciplines and fields, especially in teaching-learning. The techniques and strategies of NLP empower the teaching-learning process by making it practical and goal-oriented. Language learners can use NLP as a psychotherapeutic technique to improve students' performance and take a step towards achievement. This research aims to investigate the success of students' study in Creative and Innovative Communication by using the four pillars of NLP (Outcome Orientation, Sensory Acuity, Behavior Flexibility, and Rapport). The methods used Google Forms as a questionnaire on 50 students who attended the Creative and Innovative Communication class in college. The result showed that more than half of the students had already applied the four pillars of NLP in their study. So, the students who applied the four pillars are expected to be more successful in the study.

The Relationship Between BCG Model and the Future of Tourism Industries

Jomsurang Vasasiri — 2024-03-30

This research aims to study the factors of tourism that utilize BCG (Bio-Circular Green Economy) as a foundation and to explore the factors that create a relationship between BCG and future tourist destinations. This research is a qualitative study conducted with a group of university professors specializing in tourism and business management who possess knowledge and experience in tourism and utilize BCG as a part of the tourist destination. There were a total of 10 participants. The data collection method for this research involved using interview questions prepared based on literature reviews and interviews. The focus was on factors related to cultural communication, sustainability, technology utilization, the use of the BCG model in business, agricultural industry development, marketing factors, the perceived value of BCG, and the benefits of BCG. The period starts from September 2023 to October 2023. The results indicate that all the above-mentioned factors impact the relationship between BCG and future tourist destinations.

Building Organizational Sustainability through Intercultural Communication via Vision, Mission, and Core Value

Piya Vittayavarotkit — 2024-03-30

The objective of this practical research is to explore sustainable growth practices aligned with the ESG (Environmental, Social, and Governance) framework through the communication of culture via Vision, Mission, and Core Value. To investigate the policy alignment with ESG principles across all three dimensions: Environmental (E), Social (S), and Governance (G), as well as best practices for Intercultural Communication alignment with sustainable organizational growth guidelines. Data collection through the 56-1 One Report (annual reports) and corporate information from various sources was to examine Intercultural Communication within the context of ESG through Vision, Mission, and Core Value. alignment, a total of 20 companies were studied. The research process involved summarizing and analyzing the content, as well as linking research findings to content results. The research findings revealed that Intercultural Communication for sustainable company growth under the ESG framework emphasizes communication through the Mission. It was found that companies primarily communicate through their Missions more than other aspects. Within Mission content, Social (S) dimension was emphasized more than the environmental and governance dimensions, which is a common practice for companies in the securities market committed to sustainable growth.

Market Method and Process for Selling Agriculture Products through Online Channels via Groups of High-Selling Farmers

Chotipong Sansern — 2024-03-30

This research aims to study marketing strategies and sales channels for agricultural products using the online tracks of farmers with high sales volumes. This research used a qualitative research method with a group of 10 farmers. Data collection for the study was done through questionnaires prepared for informal conversations with online agricultural product suppliers and by recording information from the suppliers. The focus was on the practices of farmers with high sales volumes. Based on the data gathered from interviews and research conducted in September and October 2023, the research results indicate information on the processes of online marketing and distribution of products. All agricultural product suppliers agreed to use online channels and social media for marketing and selling products, which resulted in farmers having more targeted markets and higher sales volumes of agricultural products.