Social Science and Humanities Research Journal (ASHREJ) is a double-blind peer-reviewed international journal and published by UCYP Press, University College of Yayasan Pahang – Malaysia. The principal purpose of the journal is to publish scholarly work in the Social Science and Humanities. The research that is published may take a theoretical or speculative model as well as statistical and mathematical. Contributions are welcome from all fields, which have relevant and insightful comments to make about the Social Science and Humanities. All papers are subject to a double-blind peer-review process based on an initial screening by the editor criteria for evaluation include a significant contribution to the field, conceptual quality, appropriate methodology and clarity of exposition. The E-ISSN is 2636-9109.