Market Method and Process for Selling Agriculture Products through Online Channels via Groups of High-Selling Farmers
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Published:
Mar 30, 2024
Keywords:
Market Method, Market Process, Agriculture Products, Online Channels, High-Selling Farmers
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Abstract
This research aims to study marketing strategies and sales channels for agricultural products using the online tracks of farmers with high sales volumes. This research used a qualitative research method with a group of 10 farmers. Data collection for the study was done through questionnaires prepared for informal conversations with online agricultural product suppliers and by recording information from the suppliers. The focus was on the practices of farmers with high sales volumes. Based on the data gathered from interviews and research conducted in September and October 2023, the research results indicate information on the processes of online marketing and distribution of products. All agricultural product suppliers agreed to use online channels and social media for marketing and selling products, which resulted in farmers having more targeted markets and higher sales volumes of agricultural products.
Article Details
How to Cite
Sansern, C., & Damnet, A. (2024). Market Method and Process for Selling Agriculture Products through Online Channels via Groups of High-Selling Farmers. Asian Social Science and Humanities Research Journal (ASHREJ), 6(1), 39-50. https://doi.org/10.37698/ashrej.v6i1.291
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References
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Chaveesuk, S., Chaiyasoonthorn, W., & Khalid, B. (2020). Understanding the model of user adoption and acceptance of technology by Thai Farmers: A conceptual framework. In Proceedings of the 2020 2nd international conference on management science and industrial engineering (pp. 279-285).
Chawinthorn Sirinyama S. (2023). Online loan services that affect the debt situation in Households of farmer groups in Buriram Province. Procedia of Multidisciplinary Research, 1(5), 27-27.
Dolruedee Phonmit and Somchit Luanjamroen. (2023). The challenge of being Entrepreneur with Success in modern competition according to the concept of creative economy. Journal of Management and Development Ubon Ratchathani Rajabhat University, 10(1), 271-284.
Il Islam, D., Rahman, A., Sarker, N. I., Sarker, S. R., & Jianchao, L. (2021). Factors Influencing Rice Farmers' Risk Attitudes and Perceptions in Bangladesh amid Environmental and Climatic Issues. Polish Journal of Environmental Studies, 30(1), 177 - 187. Doi: https://doi.org/10.15244/pjoes/120365
Ministry of Digital Economy and Society. (2023). Report on the results of the survey of internet user behavior in 2022, Data Analysis Center, Electronic Transactions Development Agency Ministry of Digital Economy and Society.
Morse, J. M. (1994). Designing funded qualitative research.
Munoz, F., Holsapple, C. W., & Sasidharan, S. (2023). E-commerce. In Springer Handbook of Automation (pp. 1411-1430). Cham: Springer International Publishing.
National Statistical Office Ministry of Digital Economy and Society (2023). Labour conditions of the population
Office of the National Economic and Social Development Council. (2023). National Economic and Social Development Plan (2023-2027), 139, Special Section 258 D.
Omorogbe, P. E. (2023). Improving Digital Marketing Strategy: The Impact of Digital Analytics.
Panda, M., & Mishra, A. (2022). Digital marketing. See discussions, stats, and author profiles for this publication at: https://www. researchgate. net/publication/358646409.
Pitchayapa Yuangsoi. (2023). Study of conditions and needs for developing digital skills for marketing. Online of the Hat Song Kwae Community Group, Tron District, Uttaradit Province. Human Social News (MSS), 1(1), 47-62.
Ploypaphat Chaiyanon, Wichit Srisanguanwong . (2021). Analysis of debt situation and factors that there is a relationship with the debt of members of agricultural cooperatives in the northern region. Lampang Rajabhat University Journal, 10(1), 63-75.
Purnomo, Y. J. (2023). Digital Marketing Strategy to Increase Sales Conversion on E-commerce Platforms. Journal of Contemporary Administration and Management (ADMAN), 1(2), 54-62.
Rodplang, P. (2021). The developing online marketing channels of Ngob Products, basketry Products group NGOBTHAI-LAONGEAW THONG-EN, Imburi District, Singburi Province. Journal of Social Science and Buddhistic Anthropology, 6(3), 35 – 45. [in Thai]
Rose, S., & Dhandayudham, A. (2014). Towards an understanding of Internet-based problem shopping behaviour: The concept of online shopping addiction and its proposed predictors. Journal of behavioral addictions, 3(2), 83-89.
Sun, W., & Yiu, M. S. (2023). Financial conditions and the well‐being of the real estate sector—A bottom‐up default analysis on five ASEAN Economies. Contemporary Economic Policy, 41(1), 41-60.
Suparerk Khiriwong. (2023). Digital marketing = Digital marketing.
Thomanee Suksai. (2023). Satisfaction with distribution channels for organic vegetable products. Via social media Online Facebook page, case study of organic farms, ABC: Study of satisfaction with distribution channels for organic vegetable products. through social media Facebook page for organic farm case studies ABC. Community Development Journal and quality of life, 11(2), 135 - 142.
Tien, N. H., Ngoc, N. M., Anh, D. B. H., Huong, N. D., Huong, N. T. T., & Phuong, T. N. M. (2020). Green marketing development strategy in post Covid-19 period in Vietnam. International journal of multidisciplinary research and growth evaluation, 1, 101-106.