Linguistic Landscape at Businesses Nameplate in Medan

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Published: Sep 20, 2022
DOI: https://doi.org/10.37698/ashrej.v4i2.133
Keywords:
Linguistic, Landscape, Business, Local

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Betharia Sembiring Pandia
Universitas Negeri Medan & Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia, Indonesia
https://orcid.org/0000-0001-8294-9129
Berlin Sibarani
Universitas Negeri Medan, Indonesia
https://orcid.org/0000-0002-1213-3535

Abstract

The objectives of this study were to describe how linguistic landscape look like in a multi-ethnic city, in Medan. In addition to this, this study was also aimed at finding the underlying reason why the linguistic landscape was used as the way it was. This study used descriptive qualitative method and used the culinary business nameplates in Medan as the subject of the study. The data was the phrases used in those nameplates which were presented in Bahasa Indonesia, English, and Local language. This study revealed that most of the culinary business nameplates in Medan used Bahasa Indonesia as their business brand. It might be aimed at reaching many prospective consumers from various ethnics in Medan.

Article Details

How to Cite
Pandia, B. S., & Sibarani, B. (2022). Linguistic Landscape at Businesses Nameplate in Medan. Asian Social Science and Humanities Research Journal (ASHREJ), 4(2), 17-22. https://doi.org/10.37698/ashrej.v4i2.133
Issue
Vol. 4 No. 2: September 2022
Section
Articles
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This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Author Biographies

Betharia Sembiring Pandia, Universitas Negeri Medan & Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia, Indonesia

Betharia Sembiring Pandia (https://orcid.org/0000-0001-8294-9129), Universitas Negeri Medan (UNIMED) & Sekolah Tinggi Bahasa Asing Persahabatan Internasional Asia (STBA-PIA) interested in English language education and Linguistics, Postgraduate student in English Applied Linguistics, Email: [email protected]

Berlin Sibarani, Universitas Negeri Medan, Indonesia

Berlin Sibarani (https://orcid.org/0000-0002-1213-3535), Universitas Negeri Medan (UNIMED) interested in Psycholinguistics and Research Methodology, a Professor on English Language Teaching and Education, Email: [email protected]

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