Asian Social Science and Humanities Research Journal (ASHREJ) is one of the official journals of the University College of Yayasan Pahang – Malaysia and a double-blind peer-reviewed international journal. The principal purpose of the journal is to publish scholarly work in the Social Science and Humanities. The research that is published may take a theoretical or speculative model as well as statistical and mathematical. Contributions are welcome from all fields, which have relevant and insightful comments to make about the Social Science and Humanities.