Building Organizational Sustainability through Intercultural Communication via Vision, Mission, and Core Value

Main Article Content

Piya Vittayavarotkit
Anamai Damnet

Abstract

The objective of this practical research is to explore sustainable growth practices aligned with the ESG (Environmental, Social, and Governance) framework through the communication of culture via Vision, Mission, and Core Value. To investigate the policy alignment with ESG principles across all three dimensions: Environmental (E), Social (S), and Governance (G), as well as best practices for Intercultural Communication alignment with sustainable organizational growth guidelines. Data collection through the 56-1 One Report (annual reports) and corporate information from various sources was to examine Intercultural Communication within the context of ESG through Vision, Mission, and Core Value. alignment, a total of 20 companies were studied. The research process involved summarizing and analyzing the content, as well as linking research findings to content results. The research findings revealed that Intercultural Communication for sustainable company growth under the ESG framework emphasizes communication through the Mission. It was found that companies primarily communicate through their Missions more than other aspects. Within Mission content, Social (S) dimension was emphasized more than the environmental and governance dimensions, which is a common practice for companies in the securities market committed to sustainable growth.

Article Details

How to Cite
Vittayavarotkit, P., & Damnet, A. (2024). Building Organizational Sustainability through Intercultural Communication via Vision, Mission, and Core Value. Asian Social Science and Humanities Research Journal (ASHREJ), 6(1), 27-38. https://doi.org/10.37698/ashrej.v6i1.290
Section
Articles
Author Biographies

Piya Vittayavarotkit, Kasetsart University, Thailand

 A Student Doctor of Philosophy Program in Service Innovation and Interculture Communication, Faculty of Hospitality Industry, Kasetsart University E-mail: [email protected]

Anamai Damnet, Kasetsart University, Thailand

The Dean of Faculty of Hospitality Industry, Kasetsart University, Thailand: Email: [email protected] 

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