The Values and Practices of Da’wah in The Era of Hybrid Knowledge Society 5.0

Abstract

This article aims to examine and describe the portrait of da'wah in the era of society 5.0 and the strategy of da'i to implement hybrid knowledge in da'wah activities. This article uses a descriptive qualitative approach with a literature review to dig out the data and analyze the interactive model data to support the conclusions based on the data obtained. This study finds that new civilizations in the era of society 5.0 give rise to the latest trends in the field of communication and information technology. By looking at the portrait of the Muslim community, namely digital natives, and digital immigrants. Therefore, the da'i is required to create a more adaptive, innovative, responsive, and transformative strategy in developing a broad and evenly distributed da'wah of rahmatanlilalamin. Among them, preachers must have media literacy strategies and skills in digital literacy, be able to solve problems, think critically, have high creativity, and make the challenge of da'wah an opportunity by continuing to transform the message of da'wah through modern media or social media with the method of da'wah bil-qolam. But in addition to these strategies, da'wah must also reach the digital immigrant community and even people who experience the digital divide with various strategies. Among them, the preachers must still preserve da'wah with the method of da'wah bil-lisan, bil-hikmah, bil-hal and walmuj billati hiya ahsan so that the process of conveying the messages of Islam can run smoothly and reach all Muslims with their respective characteristics.