Exploring Creative Product Design with Hongshan Culture Patterns

  • Lin Lin Lanzhou University of Finance and Economics, China
  • Nur Hisham Ibrahim Universiti Teknologi Mara, Malaysia
  • Neesa Ameera Mohamed Salim Universiti Teknologi Mara, Malaysia
Keywords: Hongshan Culture, Pottery Patterns of Hongshan Culture, Cultural and Creative Product Design


Cultural and creative industries are becoming a new economic growth point in countries with unique development characteristics. At the same time, China's cultural and creative industries are booming. Hongshan culture is one of the precious cultural heritages of China; it is the most developed Neolithic culture in Northeast China and even the whole of Northeast Asia so far, representing the highest level of prehistoric culture in this region. But compared with the research on Hongshan cultural theory, the research on Hongshan cultural creative product design could be more robust. So, the research's primary aim is to discover patterns' aesthetic characteristics and then concede the very significant characteristics in Hongshan culture. Resulting from that, researchers will explore the significance of the unique patterns of Hongshan culture in creative product design. With the idea of "tradition + innovation", traditional culture and creativity are integrated to create more cultural added value for products. It breaks through the limitations of text, geography, and language, makes the information more intuitive, and creates a unique appeal of great significance.