The Impact of the Covid-19 Pandemic Towards the Arts Creativity and Ideas Among Local Artists in Pahang

Abstract

Arts are important in daily life and human growth from the aspect of physical and mental. Creativity is more important than ever. The challenges of the 21^st century require new ways of thinking, making it crucial for educators and policymakers to understand the processes of creative thinking and achievement. When people hear the word creativity, most often they first think of the arts. Both art making and art appreciation are deeply emotional processes. The arts take us on a rollercoaster ride of sadness, tranquility, and anguish (Ebert et al., 2015). These research objectives are to study the effect of the Covid-19 Pandemic on creativity and generate new ideas among local artists in Pahang. A qualitative method has been used: an in-depth interview with 7 local artists in Pahang. A set of questions was prepared for the interview to get the data. Data were analyzed and there four major themes emerged from the discussion. The first theme is the impact of the Covid-19 pandemic on the artist's creativity in creating artwork. The second theme is the level of creativity in artists and the third theme is the obstacles that local artists face during the pandemic. The fourth theme is the growth and changes in art style among the local artist during the Covid-19 pandemic.