Visitor Motivation to the Tun Jugah Foundation Gallery
Abstract
This study has focused on visitor motivation in visiting the Tun Jugah Foundation Gallery and identifying the pull factors and push factors driving the Tun Jugah Foundation Gallery. The research objectives that have been focused on are to identify the motivation that influences the visitor, study visitor perceptions, and analyze the level of visitor satisfaction towards the Tun Jugah Foundation Gallery. In addition, quantitative methods such as distributing questionnaires to 384 respondents around Kuching and Tun Jugah Foundation Gallery building were conducted. In conclusion, this study found that Tun Jugah Foundation Gallery is one of the institutions that still maintains the uniqueness and authenticity of the traditional culture of Iban society today.
Copyright (c) 2022 Shaik Azahar Shaik Hussain, Mohd Irfan Hazrain Kamuruddin, Nazfieziana Anak Jelias
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.