Promoting Kelantan Cultural Heritage Through Digital Illustration

Abstract

The tangible and intangible heritage of Kelantan is valued for its originality as well as its adherence to the traditional notion of art in Malaya. While they later came to be identified as Malay heritage, much Malaysian heritage is thought to have originated in Kelantan. Nevertheless, locals and tourists won't be aware of all the uniqueness of Kelantan Cultural Heritage without an effective and acceptable visual advertisement. This study was done to determine the most prevalent and important type of Kelantan Heritage to use as a representation of the state of Kelantan, to determine what kind of digital illustrations would be appropriate to use as subject matter in advertisements, and to suggest a digital illustration that would portray Kelantan Heritage. In the study topic, this research was conducted utilizing a combination of quantitative and qualitative methods. A foundation for creating a sampling design in mixed-method research is provided by this study. The research concludes that using the proper visuals in advertising is crucial for creating a positive first impression and promoting Kelantan's cultural heritage. Through this study, the researcher will contribute to developing a fresh approach for presenting a topic about Kelantan's cultural legacy using digital media in line with the digital age.