Positioning Pekan Pahang as Tourism Heritage Center through Local Historical Artifacts

Abstract

The topic addresses a noble deed to position Pekan, Pahang as a tourism heritage center by maintaining its local historical artifacts. To sustain its historical identity and character, the solution goes beyond academic focus, but the emphasis should be given to upgrading and standardizing the corporate visual identity as in Sultan Abu Bakar, Museum Pekan, Pahang.  This research aims to highlight the task of positioning the tourism heritage center through local historical artifacts as providing a successful response to this requirement using standard design depicting the identity of Pekan, Pahang. In addition to fulfilling the positioning requirement is to create a successful historic site enhancing the interaction of people coming to Pekan, Pahang.  By positioning the tourism heritage center it serves to guide and provide strategic direction to drive people to visit Pekan, Pahang where local historical artifacts are located. The positive image creation and positioning of a destination promote appreciation for cultural diversity and human ingenuity by giving people a feeling of identity and continuity.  Consequently, this successful positioning of the tourism heritage center gives a great impact on the people and places where it can draw to become documented educational resources, preserve local historical artifacts value, the creation of corporate visual identity, environmental attraction, and the economic results that the development of heritage tourism destination can offer.

In the case of Pekan, Pahang shows the most important components of tourism heritage development with the current situation pictured through the local historical artifacts demand. This final research can be designed for the tourism heritage research resources, historians, and art practitioners for the development of educational functions and future heritage tourism development with policy guidelines. An increasingly well-planned and strategic approach is therefore needed to ensure that Pekan, Pahang is a successful heritage tourism center, competing with other destinations and leisure preferences. This research describes the best practices and provides recommendations to promote the strategic positioning of Pekan, Pahang as a tourism heritage center through local historical artifacts.